![]() We don’t call them loot boxes… We call them surprise mechanics.We are convinced that we are probably from an industry view under monetizing on a per-user basis.Fortunately we have a product for people who aren’t able to get some form of connectivity.If you want to do a nine-to-five job, you be in another business.Distorted and untrue – Fran Townsend/Bobby Kotick, Activision Blizzard.A sense of pride and accomplishment – EA Games.Do you guys not have phones? – Wyatt Cheng, Blizzard Entertainment. ![]() As such, we've decided to mostly stick to recent examples of tone-deaf statements, though some of these are a bit older.īe wary all ye who tread here - the takes be hot and cringe. Of course, the history of the video game industry reaches back decades and is positively overflowing with calamitous blunders of the highest order, so documenting every instance of a suit opening their mouth and ruining everyone's day would be a herculean and nigh impossible task. Yes, Diablo Immortal is literally Diablo for mobile phones.Īll too often, mishandled game launches, features, in-studio situations and poorly thought out marketing stunts that result in some degree of controversy are made all the worse by colossally tone-deaf responses and follow-ups from companies and their representatives. The video game industry, for all its qualities we love and are here for, is often a glorious and depressing train wreck of scandal and controversy ever stirred by companies, PR departments and unethically rich executives who are terminally disconnected from the real world.
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